Writing
Everything I've published here, newest first. Most of it started as a LinkedIn post.
- Building companies
I'm an immigrant in Finland
The talent is already here. It just gets filtered out at the CV stage, based on a name.
- Hot take
Hey B2B Sales! Start updating the damn CRM
When we know what actions drive revenue, we can help you sell more.
- Traditional B2B
I have massive respect for B2B marketers in traditional companies
Traditional companies move slowly, but if you build the foundations, the payoff is worth it.
- Webinars
This is what a €500k webinar studio looks like
Value to the audience beats production value every single time.
- Hot take
It's marketing, not magic
Failing to manage these expectations will result in burnt out marketers, frustrated Sales teams and unmet targets.
- CMO reality
You're hired as a B2B CMO
So many CMOs face a disconnect between the expected outcome, and the time needed to build functional marketing.
- Long sales cycles
Large B2B companies with long sales cycles need a different marketing strategy
In complex B2B no one wakes up in the morning, Googles you and decides to buy.
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More on LinkedIn
I post a few times a week on B2B revenue, attribution and building companies.
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