· Hot take
Hey B2B Sales! If you want better leads from marketing, then… Start updating the damn CRM!
Write notes. Update lead stages. Leave feedback about lead quality.
When we know what actions drive revenue, we can help you sell more.
- Sincerely, everyone in B2B marketing
The talent is already here. It just gets filtered out at the CV stage, based on a name.
Traditional companies move slowly, but if you build the foundations, the payoff is worth it.
Value to the audience beats production value every single time.
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I post a few times a week on B2B revenue, attribution and building companies.
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