CEO Finland, Precis & Exited founder, The F Company
I turn B2B marketing into a revenue function.
For B2B companies with long, complex sales cycles. I build marketing and sales as one system, and write about what moves pipeline.
01 / Track record
- M0115KLinkedIn followers
- M02€8MTotal revenue built at The F Company
- M0330+B2B CMO events hosted since 2019
- M0450+Sales and marketing alignment workshops
Webinars
Voted Finland's best webinar · Rated 9.8/10 by 2000+ marketers
Markkinointiliitto award, 2023
02 / Writing
Recent writing
I post on LinkedIn a few times a week. The best ones live here.
All writing →- Building companies
I'm an immigrant in Finland
The talent is already here. It just gets filtered out at the CV stage, based on a name.
- Hot take
Hey B2B Sales! Start updating the damn CRM
When we know what actions drive revenue, we can help you sell more.
- Traditional B2B
I have massive respect for B2B marketers in traditional companies
Traditional companies move slowly, but if you build the foundations, the payoff is worth it.
- Webinars
This is what a €500k webinar studio looks like
Value to the audience beats production value every single time.
03 / Operating principles
What I believe
- P1
Attribution is mostly theater
MQLs count activity. I write about what predicts pipeline in long deals with many stakeholders.
- P2
Marketing and Sales are one function
When Marketing and Sales have separate targets, they work against each other. A shared revenue target fixes that.
- P3
People buy from people
I've posted on LinkedIn for years, busy quarters included. That personal presence brought The F Company clients, hires and full event rooms.
04 / On stage
Keynotes, panels and executive events
Topics: employee thought leadership, attribution, and aligning Marketing and Sales.
- 2025-08The ROI of Employee Thought LeadershipKeynote, grit conference
- 2023Voted Finland's best webinarAward, Markkinointiliitto
- Since 2019Executive events for B2B CMOsHost, 30+ events
05 / Background
Who I am
- 2005
Started my first digital marketing company at 16 to support my sick mother.
- 2009
Moved from Latvia to Helsinki.
- Then
Founded The F Company, a B2B marketing agency, and sold it to Precis. €2.1M yearly revenue and 25 employees at sale.
- Now
CEO Finland and Partner at Precis. Spearheading a 50-person B2B team and building marketing strategy for the world's largest B2B brands.
It doesn't matter how good you are if no one knows you exist.
06 / Follow
More on LinkedIn
I post a few times a week on B2B revenue, attribution and building companies.
Follow on LinkedIn ↗